Welcome to Srividyasrinivasan.com !

"You are truly home only when you find your tribe."

Come home to yourself here.

A free spirit with an exuberance for life. An unapologetic individualist who has blazed her own trail as an entrepreneur in media and communication over two and half decades. A lover of stories and words, cinema and travel, coffee and conversations, hers is a world of imagination, color, movement and stillness. More than anything, she is a believer of life, grace, wit, laughter, beauty and the triumph of the human spirit.

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These are the insights, articles and learnings of Srividya Srinivasan in the course of her 26 year journey as a woman entrepreneur in advertising, branding and communication and as a keen analyst of emerging trends.

Srividya Srinivasan Writings • 5th March 2022

Ms. Srividya Srinivasan - Winner of Indian Achievers' Award 2022

A self-taught entrepreneur of over 26 years, Srividya Srinivasan brings a unique fusion of creativity and process, method into the madness, spontaneity into rigid structures and believes in-depth study of businesses and brands in a dynamic and alive context with respect to market and opportunities. She thrives on insights, direct inference, conversations, idea-storming and advocates originality and authenticity to identity creation. She believes in challenging herself and others by continuously

Rasters Media Integrated • 21st November 2018

Talk at WEFT - Women Entrepreneurs For Transformation

Choosing to strike out on one’s own with its risks and rewards is not controlled by gender. It is determined by an inner fire in us to strike our own path, however tough the going.

Linked In • 14th August 2018

Working through a crisis ..to deliver.

We borrowed an army bike with no fuel, and worked through the disaster, like one family. Only when we came back, we realized what we had come through...

Linked In • 14th August 2018

Where your power lies

The secret of continuing to be enthusiastic is to own your power!

Srividya Srinivasan - Rasters Media Integrated • 22nd March 2017

Srividya Srinivasan | Communication Director

Six foundations for building future-proof brands. The brands of the future will have to be humble, learn and unlearn with their customers and stay real and engaged. Arrogance and indifference and ignoring the above would just advance their expiry date.

LinkedIn • 23rd February 2017

Women in media - owning my work journey of two decades as a woman entrepreneur

Was watching a documentary yesterday on how being in the media business in Hollywood messes up the family lives of men who rarely get to even have a meal with their families. It had a few women too, but was largely a male narrative. It also talked about the lack of sleep or rest they miss on. The family lives they tend to miss. The scenario fits for people in advertising, media, films and related industries across the world. It is a 24x7 demand on your time, effort and all your faculties. For a

LinkedIn • 14th March 2017

The Soul in a business.

A few years ago, we had an intern working with us. His period of work with us was over, and his dues were settled. He came from a family that was just finding its feet. His father passed away suddenly about a couple of weeks after he left our services. We came to know that they were in a financial challenge to perform the last rites. So, we sent some small amount across, whatever we could manage and reached out to him. We reached out because that's what anyone with a heart would do. Our first o

LinkedIn • 19th April 2018

Giving women their rightful due.

Every girl with a mind of her own is a threat to the first system she encounters - Her childhood home where she is a liability than an asset, a constant thorn in the flesh. Every girl with a mind of her own is a challenge and fascination to be pursued or sparred with for boys and men who pride on their openness and intelligence who 'aspire' to meet her as equals. Every marriage or relationship on such attractions hits ground reality as the same girl one admired for her wit, her courage, her inde

LinkedIn • 8th August 2017

The Brave New World

The world is being filled more and more with women who are getting very comfortable in their own skin, who are real and have no problems owning their power - tiaras, warts and all. The bulk of the world is still confused on what to do with it. Men are clueless and to be honest, many of the women are too. The bulk of them who are scrambling to maintain the old rules or trying to come to terms with the changing order are still trying to figure out what hit them, and at what point things slipped ou

LinkedIn • 29th July 2017

When Success feels like Failure

Very few people know how to enjoy their journey, or how to gift themselves the ability to actually experience life through its many layers of awareness and abundance. Success is nothing but the ability to extract the rewards of the journey as we go along and the ability to extract a personal value and meaning to events, our efforts, coincidences, recognition, time, people and experiences. Without this sense of personal value, all titles, wealth, milestones feel hollow. The world sees the breaki